A paper that details our learnings based on applying this thinking to our own business.
This YouTube video introduces a Selbey Labs paper outlining how geopolitical risk impacts brand and reputation management.
The paper details our learnings based on applying this thinking to our own business. We also pose some key questions and issues to consider for anyone wishing to understand the impact of global events on their own brand or business. What you will learn: What geopolitical risk is and why it matters to marketing professionals right now. Why trends are more important than events, when it comes to managing geopolitical risk. Some of the ways geopolitical risk impacts brands and brand and reputation management.
Following a successful career in communications, including co-founding award-winning agency Unity (now part of the Selbey Anderson Group), Gerry set up Selbey Labs in April 2022. Through his work at Unity over the past two decades he has developed a perspective on the role of brands in culture, the importance of observation and benefits of testing and learning.