--- title: Geopolitical Brand Management description: Selbey Anderson helps brands, agencies and forward-thinking talent find and unlock value. image: https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/1664281144-geopolitics.jpeg --- [![svgviewer-white](https://selbeyanderson.com/hs-fs/hubfs/svgviewer-white.png?width=188&height=20&name=svgviewer-white.png)](https://selbeyanderson.com) [![svgviewer-white](https://selbeyanderson.com/hs-fs/hubfs/svgviewer-white.png?width=188&height=20&name=svgviewer-white.png)](https://selbeyanderson.com) Creative - [Labs](https://selbeyanderson.com/labs) - [Agencies](https://selbeyanderson.com/agencies) - [Insights](https://selbeyanderson.com/insights) [Contact](https://selbeyanderson.com/contact) [labs](https://selbeyanderson.com/insights/tag/labs) [Reports](https://selbeyanderson.com/insights/tag/reports) # Geopolitical Brand Management Gerry Hopkinson CEO, Selbey Labs Published 6 September, 2022 - - - - # Geopolitical Brand Management [Gerry Hopkinson](https://selbeyanderson.com/insights/author/gerry-hopkinson) CEO, Selbey Labs Published 6 September, 2022 - - - - [Gerry Hopkinson](https://selbeyanderson.com/insights/author/gerry-hopkinson) CEO, Selbey Labs Published 6 September, 2022 - - - - ![geopolitics](https://selbeyanderson.com/hs-fs/hubfs/selbeyanderson_2023/Images/1664281144-geopolitics.jpeg?width=1092&name=1664281144-geopolitics.jpeg "geopolitics") ##### A paper that details our learnings based on applying this thinking to our own business. This YouTube video introduces a Selbey Labs paper outlining how geopolitical risk impacts brand and reputation management.     The paper details our learnings based on applying this thinking to our own business. We also pose some key questions and issues to consider for anyone wishing to understand the impact of global events on their own brand or business. What you will learn: What geopolitical risk is and why it matters to marketing professionals right now. Why trends are more important than events, when it comes to managing geopolitical risk. Some of the ways geopolitical risk impacts brands and brand and reputation management. Please download the paper here. [Geopolitics White Paper Geopolitics White Paper](https://selbeyanderson.com/hubfs/selbeyanderson_2023/pdf/sel201_geopolitics_whitepaper_vfa2-copy.pdf) ### Gerry Hopkinson CEO, Selbey Labs Following a successful career in communications, including co-founding award-winning agency Unity (now part of the Selbey Anderson Group), Gerry set up Selbey Labs in April 2022. Through his work at Unity over the past two decades he has developed a perspective on the role of brands in culture, the importance of observation and benefits of testing and learning. ###### LATEST INSIGHTS ![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/1681216950-selbeylabs-ss-logo-orange-rgb.jpeg) 16.05.23 [labs](https://selbeyanderson.com/insights/tag/labs) [News](https://selbeyanderson.com/insights/tag/news) ### [Lock Down Your Aerials](https://selbeyanderson.com/insights/article/lock-down-your-aerials) ![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/firefly-split-screen-showing-someone-thinking-and-someone-running.jpg) 14.11.23 [Opinions](https://selbeyanderson.com/insights/tag/opinions) [labs](https://selbeyanderson.com/insights/tag/labs) ### [MARKETING FAST & SLOW](https://selbeyanderson.com/insights/article/marketing-fast-slow/) ![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/1702556002-firefly-books-in-bookshop-photographic-90343_11zon.jpg) 14.12.23 [Opinions](https://selbeyanderson.com/insights/tag/opinions) [labs](https://selbeyanderson.com/insights/tag/labs) ### [Selbey Labs Books of the Year](https://selbeyanderson.com/insights/article/selbey-labs-books-of-the-year/) ![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/labs-cover.jpg) 5.10.22 [labs](https://selbeyanderson.com/insights/tag/labs) [News](https://selbeyanderson.com/insights/tag/news) ### [Selbey Labs opens doors](https://selbeyanderson.com/insights/article/selbey-labs-opens-doors/) ## CREATE LASTING VALUE WITH THE UK’S CREATIVE AGENCY GROUP FOR COMPLEX MARKETS [Get in touch Get in touch](https://selbeyanderson.com/contact) [![Apple Podcasts](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/apple.svg)](https://podcasts.apple.com/gb/podcast/unicorny/id1624394043)[![LinkedIn](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/linkedin.svg)](https://www.linkedin.com/company/selbey-anderson-ltd)[![Twitter logo](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/twitter.svg)](https://twitter.com/SelbeyAnderson)[![Spotify logo](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/spotify.svg)](https://open.spotify.com/show/1qmFUXApCKQeDV4Y8L9OFh?si=34d43d10a8b14df1) - [Terms](https://selbeyanderson.com/legal/terms-of-website-use/) - [Privacy](https://selbeyanderson.com/legal/privacy-policy/) - [Cookies](https://selbeyanderson.com/legal/cookie-policy/) - All rights reserved © 2026 Selbey Anderson Limited. - ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Gerry Hopkinson", "url" : "https://selbeyanderson.com/insights/author/gerry-hopkinson" }, "dateModified" : "2023-12-21T06:00:26.671Z", "datePublished" : "2022-09-06T09:49:00.000Z", "headline" : "Geopolitical Brand Management", "image" : [ "https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/1664281144-geopolitics.jpeg" ], "mainEntityOfPage" : { "@id" : "https://selbeyanderson.com/insights/article/geopolitical-brand-management/", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://selbeyanderson.com/hubfs/Selbey%20Anderson%20-%20Wordmark.svg" }, "name" : "Selbey Anderson Ltd" } } ```