Ep 17: Breaking the Cookie Jar

Dom Hawes
Group CEO, Selbey Anderson
Published

Ep 17: Breaking the Cookie Jar

Group CEO, Selbey Anderson
Published
Group CEO, Selbey Anderson
Published
breaking-the-cookie-jar
Web 3.0 is coming. The advent of blockchain technology and token based economics is going to fundamentally redefine how users surf the Internet and how advertisers sell on the Internet.

 

 

  • How do companies and brands ethically go about making the most out of cookies? 
  • With the onset of Web 30, what are they going to look like and feel like in the future? 

To answer these questions. I spoke to Steve Millman, who is the senior vice president of Global research and operations at Dynata. Steve has spent his career with a specific focus on quantitative and statistical analysis, survey design, research design, and other applied research techniques. He's an ideal person to talk to about the cookie-less future because apart from leading their global operations research, he's also a prolific technologist and data scientist. 

Dom Hawes

Group CEO, Selbey Anderson
Dom leads group development at Selbey Anderson and has been in the marketing business for over 25 years. He started his professional career after serving six years in the British Army and spent his early career in agency before moving in-house and into general management.