--- title: "Episode 14: Making sense of MOPs" description: "Hear Vantage Clever’s Karla Wentworth and Salesforce's Francesca Goldsmid talk #MOPs (marketing operations) #martech on the Marketing Trek #podcast" image: https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/1665137528-ep-2-album-cover_11zon%20(1).jpg --- [![svgviewer-white](https://selbeyanderson.com/hs-fs/hubfs/svgviewer-white.png?width=188&height=20&name=svgviewer-white.png)](https://selbeyanderson.com) [![svgviewer-white](https://selbeyanderson.com/hs-fs/hubfs/svgviewer-white.png?width=188&height=20&name=svgviewer-white.png)](https://selbeyanderson.com) Creative - [Labs](https://selbeyanderson.com/labs) - [Agencies](https://selbeyanderson.com/agencies) - [Insights](https://selbeyanderson.com/insights) [Contact](https://selbeyanderson.com/contact) [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) # Episode 14: Making sense of MOPs Dom Hawes Group CEO, Selbey Anderson Published 7 October, 2022 - - - - # Episode 14: Making sense of MOPs [Dom Hawes](https://selbeyanderson.com/insights/author/dom-hawes) Group CEO, Selbey Anderson Published 7 October, 2022 - - - - [Dom Hawes](https://selbeyanderson.com/insights/author/dom-hawes) Group CEO, Selbey Anderson Published 7 October, 2022 - - - - ![ep-2-album-cover_11zon](https://selbeyanderson.com/hs-fs/hubfs/selbeyanderson_2023/Images/1665137528-ep-2-album-cover_11zon%20(1).jpg?width=1400&name=1665137528-ep-2-album-cover_11zon%20(1).jpg "ep-2-album-cover_11zon") ##### Marketing operations or MOPs has become a bit of an industry buzzword of late and if you don’t know exactly what MOPs is, this is the episode for you. MOPs matters because technology is going to be one of your biggest marketing budget line items in the future. Before MOPs became a thing, it was up to marketers like you and me try and make the tech work. But, as martech has matured and its capabilities have grown, specialists are increasingly being called on join it all together.  At the time of recording there were 9000 vendors identifying themselves as marketing technology. If like me you’ve tried and failed to integrate and roll out sophisticated marketing automations across multiple platforms, you’ll know how hard this stuff is. In this episode, I'm joined by Vantage Clever’s Karla Wentworth and Salesforce Datorama specialist Francesca Goldsmid. I hope you enjoy the episode. ### Dom Hawes Group CEO, Selbey Anderson Dom leads group development at Selbey Anderson and has been in the marketing business for over 25 years. He started his professional career after serving six years in the British Army and spent his early career in agency before moving in-house and into general management. ###### LATEST INSIGHTS ![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/data-ethics-marketing.jpg) 13.04.23 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ### [Ep 20: Data Ethics in Marketing with Steven Millman](https://selbeyanderson.com/insights/article/data-ethics-in-marketing-apr13) ![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/1676301183-xmas-special-22_11zon%20(1).jpg) 21.12.22 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Unicorny](https://selbeyanderson.com/insights/tag/unicorny) ### [Xmas Special: What marketers need to think about this Christmas](https://selbeyanderson.com/insights/article/xmas-special-22) ![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/1665669367-15-everyones-ontv_11zon%20(1).jpg) 13.10.22 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ### [Ep 15: Everyone's on TV all the time](https://selbeyanderson.com/insights/article/business-video) ![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/1657886781-wargaming_11zon%20(1).jpg) 1.09.20 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ### [Episode 11: Wargaming for marketing agencies](https://selbeyanderson.com/insights/article/episode-11-wargaming-for-marketing-agencies) ## CREATE LASTING VALUE WITH THE UK’S CREATIVE AGENCY GROUP FOR COMPLEX MARKETS [Get in touch Get in touch](https://selbeyanderson.com/contact) [![Apple Podcasts](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/apple.svg)](https://podcasts.apple.com/gb/podcast/unicorny/id1624394043)[![LinkedIn](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/linkedin.svg)](https://www.linkedin.com/company/selbey-anderson-ltd)[![Twitter logo](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/twitter.svg)](https://twitter.com/SelbeyAnderson)[![Spotify logo](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/spotify.svg)](https://open.spotify.com/show/1qmFUXApCKQeDV4Y8L9OFh?si=34d43d10a8b14df1) - [Terms](https://selbeyanderson.com/legal/terms-of-website-use/) - [Privacy](https://selbeyanderson.com/legal/privacy-policy/) - [Cookies](https://selbeyanderson.com/legal/cookie-policy/) - All rights reserved © 2026 Selbey Anderson Limited. - ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Dom Hawes", "url" : "https://selbeyanderson.com/insights/author/dom-hawes" }, "dateModified" : "2023-12-19T10:18:25.416Z", "datePublished" : "2022-10-07T09:11:00.000Z", "headline" : "Episode 14: Making sense of MOPs", "image" : [ "https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/1665137528-ep-2-album-cover_11zon%20(1).jpg" ], "mainEntityOfPage" : { "@id" : "https://selbeyanderson.com/insights/article/ep14-marketing-operations/", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://selbeyanderson.com/hubfs/Selbey%20Anderson%20-%20Wordmark.svg" }, "name" : "Selbey Anderson Ltd" } } ```