--- title: "Episode 01: ABM – The new kid on the block with Samantha Andrews" description: Account based marketing is the new kid on the marketing block, but is it really new? In this episode, Incubai Consulting's Samantha Andrews explains ABM image: https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/1657709908-creating-a-financially-quantified-value-proposition%20(1)_11zon%20(1).jpg --- [![svgviewer-white](https://selbeyanderson.com/hs-fs/hubfs/svgviewer-white.png?width=188&height=20&name=svgviewer-white.png)](https://selbeyanderson.com) [![svgviewer-white](https://selbeyanderson.com/hs-fs/hubfs/svgviewer-white.png?width=188&height=20&name=svgviewer-white.png)](https://selbeyanderson.com) Creative - [Labs](https://selbeyanderson.com/labs) - [Agencies](https://selbeyanderson.com/agencies) - [Insights](https://selbeyanderson.com/insights) [Contact](https://selbeyanderson.com/contact) [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) # Episode 01: ABM – The new kid on the block with Samantha Andrews Dom Hawes Group CEO, Selbey Anderson Published 7 November, 2019 - - - - # Episode 01: ABM – The new kid on the block with Samantha Andrews [Dom Hawes](https://selbeyanderson.com/insights/author/dom-hawes) Group CEO, Selbey Anderson Published 7 November, 2019 - - - - [Dom Hawes](https://selbeyanderson.com/insights/author/dom-hawes) Group CEO, Selbey Anderson Published 7 November, 2019 - - - - ![creating-a-financially-quantified-value-proposition](https://selbeyanderson.com/hs-fs/hubfs/selbeyanderson_2023/Images/1657709908-creating-a-financially-quantified-value-proposition%20(1)_11zon%20(1).jpg?width=1080&name=1657709908-creating-a-financially-quantified-value-proposition%20(1)_11zon%20(1).jpg "creating-a-financially-quantified-value-proposition") ##### ABM is the new kid on the B2B marketing block, but is it really new? In this episode, we're joined by Incubai Consulting's Samantha Andrews to learn all about Account Based Marketing. What is it? How is doing it? How are they doing it? ABM is the new kid on the B2B marketing block, but is it really new? In this episode, we're joined by [Incubai Consulting](https://incubai.co.uk/)'s Samantha Andrews to learn all about Account Based Marketing. What is it? How is doing it? How are they doing it? ### Dom Hawes Group CEO, Selbey Anderson Dom leads group development at Selbey Anderson and has been in the marketing business for over 25 years. He started his professional career after serving six years in the British Army and spent his early career in agency before moving in-house and into general management. ###### LATEST INSIGHTS ![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/unicorny-03.jpg) 14.03.23 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Unicorny](https://selbeyanderson.com/insights/tag/unicorny) ### [Episode 13: CMO? 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