Episode 22: Blueprint for Recession Marketing with Robert Norum

Dom Hawes
Group CEO, Selbey Anderson

Episode 22: Blueprint for Recession Marketing with Robert Norum

Group CEO, Selbey Anderson
Group CEO, Selbey Anderson
Are you struggling to make sense of how to market in uncertain economic times? Are you exhausted from pouring energy into outdated demand-generation tactics without seeing any return? Learn how to leverage a full stack ABM approach to turn your marketing efforts into a recession-resistant strategy that yields real results.

In this episode, you will learn to:

  • Implement a full stack ABM approach to boost your marketing resilience during challenging economic times.
  • Adjust your marketing budget wisely to navigate uncertainty and downsizing.
  • Enhance efficiency by replacing traditional demand generation with account-based marketing.
  • Strengthen the collaboration between your sales and marketing teams for improved results.
  • Take the lead in driving innovative growth initiatives as a marketing leader.

The key moments in this episode are:

  • 00:04:53 - Challenges in the Market,
  • 00:08:45 - Full Stack ABM,
  • 00:12:27 - Implementing ABM effectively,
  • 00:19:38 - ABM for survival,
  • 00:21:25 - Marketing's role in business,
  • 00:22:42 - Sales and marketing alignment,
  • 00:25:34 - The Unifying Message of the Show,
  • 00:26:06 - The Impact of the Recession on B2B and Big Tech

About The Guest

Robert has over 30 years’ experience in B2B Marketing working in media, marketing and technology.

He has spent over 10 years at the cutting edge of ABM helping to develop strategy, messaging and delivery programmes for some of the world’s largest organisations and their agencies.

He consults across the ABM spectrum, is an experienced workshop facilitator, trainer, and a regular speaker at B2B Marketing events.

Robert has been running the ABM Essentials training course for B2B Marketing for the last 5 years training over 500 marketing professionals in the process. He is also the Growth leader in their Propolis community where he provides ABM advisory services to members.


Linkedin: Robert Norum I Dom Hawes

Twitter: Robert Norum

Website: B2B Marketing


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Dom Hawes

Group CEO, Selbey Anderson
Dom leads group development at Selbey Anderson and has been in the marketing business for over 25 years. He started his professional career after serving six years in the British Army and spent his early career in agency before moving in-house and into general management.