Dom is joined by Russ Powell, MD at Sharper B2B Marketing and Don Campbell, Head of Alliance and Partner Marketing a Endava to talk about using partnership and alliances to scale.

The core of today's conversation is about how Endava is using partnerships and alliances to scale and win the future.

If you operate in complex markets and you're struggling to gain traction or establish meaningful market share, this episode just might be the answer to you winning the future.

In just over 30 minutes, this episode explores what makes a good partnership, looks at MDF funds and explains how to balance multiple partner relationships.

About The Guest

Don Campbell is a senior marketing leader, who has spent the last 20 years creating,

fostering, and driving forward companies’ marcomm plans. Starting out as an insurance broker, he swiftly moved into a marketing role at Aon.

Don’s career has taken him across several industries (Insurance, Education, Tech), it has almost always been in a tech marketing capacity.

As the Head of Alliance and Partner marketing for Endava, Don’s mission is to amplify the brand, build awareness and delivery pipeline results. All too aware of how marketing can be perceived,

Don’s mission has always been to bring marketing to the decision-making table, designing programmes that le/eraging digital marketing, ABM and automation to drive pipeline.

Resources:

Don Campbell’s LinkedIn:

https://www.linkedin.com/in/donalcampbell/?originalSubdomain=uk

Endava website:

http://www.endava.com

Dom Hawes Linkedin:

https://www.linkedin.com/in/dominichawes/

Russ Powell’s Linkedin:

https://www.linkedin.com/in/russ-a-r-powell/

Sharper B2B Website:

http://www.sharperb2b.com