Episode 4: Thought leadership and PPC as a B2B revenue driver with Protolabs' Peter Richards

Episode 4: Thought leadership and PPC as a B2B revenue driver with Protolabs' Peter Richards

Dom HawesCEO, Selbey Anderson
Published
Episode 4: Thought leadership and PPC as a B2B revenue driver with Protolabs' Peter Richards

In this episode, Peter Richards talks with openness about the challenges of a thought-leadership strategy, how to change direction "mid flight", how B2B businesses can use paid search and so much more. We touch on audience mapping, design engineering, procurement, and innovation, as well as the role of ABM, community management, organisation, and the webinars that facilitate it.

In this episode, Peter Richards talks with openness about the challenges of a thought-leadership strategy, how to change direction "mid flight", how B2B businesses can use paid search and so much more.

We touch on audience mapping, design engineering, procurement, and innovation, as well as the role of ABM, community management, organisation, and the webinars that facilitate it.

Tuning in, you'll discover what purposeful communication looks like at Protolabs, within and beyond the company, and why feeding back to the team is a hugely essential part of every process.

Dom Hawes
Dom Hawes
CEO, Selbey Anderson

Dom leads group development at Selbey Anderson and has been in the marketing business for over 25 years. He started his professional career after serving six years in the British Army and spent his early career in agency before moving in-house and into general management.

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