Episode 3: Making ABM work with Fujitsu ABM guru Andrea Clatworthy

Episode 3: Making ABM work with Fujitsu ABM guru Andrea Clatworthy

Dom HawesCEO, Selbey Anderson
Published
Episode 3: Making ABM work with Fujitsu ABM guru Andrea Clatworthy

Fujitsu's legendary ABM lead, Andrea Clatworthy, joins us to her passion for ABM as a fundamental marketing strategy. Andrea extends the principles of ABM by incorporating personalised strategies and building personal relationships with clients. She drives the cohesion of the sales and marketing teams at Fujitsu, ensuring high performance and effectiveness.

Fujitsu's legendary ABM lead, Andrea Clatworthy, joins us to her passion for ABM as a fundamental marketing strategy.

Andrea extends the principles of ABM by incorporating personalised strategies and building personal relationships with clients. She drives the cohesion of the sales and marketing teams at Fujitsu, ensuring high performance and effectiveness.

In this episode, we find out what ABM is, what makes a successful ABM strategy, the budget needed, and the advantages of a personalised approach.

Dom Hawes
Dom Hawes
CEO, Selbey Anderson

Dom leads group development at Selbey Anderson and has been in the marketing business for over 25 years. He started his professional career after serving six years in the British Army and spent his early career in agency before moving in-house and into general management.

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