In their conversation, they discuss how modern marketing departments should be structured, Duarte explains why he thinks social media is changing the very nature of capitalism, the team analyse why Gen-Zer’s are buying values over products.
About the guest:
Duarte Garrido is the current Global Head of Social Media and Cross-Channel Activation for Standard Chartered Bank. Duarte previously worked as a journalist for Reuters and Sky News. He then became Deputy Head of Global Social Media for Philip Morris when the company decided to stop selling cigarettes and become science and technology, smoke-free business. In two he grew Philip Morris social media channels exponentially and would work for Coca Cola HBC as Group Head of Social Media and Handprint as a Corporate Advisor before before joining Standard Chartered Bank.