INSIGHTS

Podcasts (4)

LATEST Podcasts (4)

Episode 12: CSATs and NPS are Garbage. Discuss.

These days we’re all massively over-surveyed. We get why companies are obsessed with the happiness of their customers, but is sending another survey...

Episode 11: Wargaming for marketing agencies

Covid-19 has ravaged most marketing agencies business plans. So, when the future is so uncertain, how *do* marketing agencies approach the planning...

Episode 8: Life vs Livelihood: How to get the right balance

As the world starts to unlock from the Covid 19 crisis, how do you balance the need to protect life with the need to earn a living? Sophy Norris and...

Episode 9: Agency KPIs - magic numbers for marketing agencies

Many agencies are feeling the C19 squeeze and cashflow runways are running out. Paul Winterflood from Moore Kingston Smith joins us to explain the...

Episode 10: Marketing agency M&A - what you need to know

As agency owners go through strategic planning for the year ahead, selling or maybe even buying have to be options? But, in a market where only one...

Episode 7: Managing creative teams remotely

Nurturing creative teams under lockdown is hard - creative people work best surrounded by others. So how the hell do leaders manage creative teams...

Episode 06: PR is Not Optional with Mark Pinnes

When times are tough do you cut the PR budget? Not according to Mark Pinnes, Managing Director at Flagship PR who explains exactly why winning...

Episode 05: Using Covid-19 Lockdown Time Well with Richard White

Covid-19 lockdown makes sales and marketing hard. If your customers are unsure what the future looks like, what should you do? What can you do? In...

Episode 04: Marketing Dashboard Dos and Don'ts with Vernon Riley

Everything’s got a marketing dashboard these days. When you can measure, report on and visualise everything, how do you cut through the noise? Vernon...

Episode 03: Is B2B the Hot Place to Be? With Dave Stevens

B2B marketing used to be seen as a little dull. Not any more. Is B2B now the hot place to be? We're joined by the business marketing club's Dave...