--- title: "Episode 1: Scale-up marketing and communications with OakNorth's Valentina Kristensen" description: Valentina tells the amazing growth story behind OakNorth and how, as communications lead, she's built an authentic and differentiating brand identity. image: https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/1657899366-valentina-kristensen%20(1)_11zon.jpg --- [![svgviewer-white](https://selbeyanderson.com/hs-fs/hubfs/svgviewer-white.png?width=188&height=20&name=svgviewer-white.png)](https://selbeyanderson.com) [![svgviewer-white](https://selbeyanderson.com/hs-fs/hubfs/svgviewer-white.png?width=188&height=20&name=svgviewer-white.png)](https://selbeyanderson.com) Creative - [Labs](https://selbeyanderson.com/labs) - [Agencies](https://selbeyanderson.com/agencies) - [Insights](https://selbeyanderson.com/insights) [Contact](https://selbeyanderson.com/contact) [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Unicorny](https://selbeyanderson.com/insights/tag/unicorny) # Episode 1: Scale-up marketing and communications with OakNorth's Valentina Kristensen Dom Hawes Group CEO, Selbey Anderson Published 24 May, 2022 - - - - # Episode 1: Scale-up marketing and communications with OakNorth's Valentina Kristensen [Dom Hawes](https://selbeyanderson.com/insights/author/dom-hawes) Group CEO, Selbey Anderson Published 24 May, 2022 - - - - [Dom Hawes](https://selbeyanderson.com/insights/author/dom-hawes) Group CEO, Selbey Anderson Published 24 May, 2022 - - - - ![valentina-kristensen](https://selbeyanderson.com/hs-fs/hubfs/selbeyanderson_2023/Images/1657899366-valentina-kristensen%20(1)_11zon%20(1)%20(1).jpg?width=720&name=1657899366-valentina-kristensen%20(1)_11zon%20(1)%20(1).jpg "valentina-kristensen") ##### Valentina tells the amazing growth story behind OakNorth and how, as communications lead, she's built an authentic and differentiating brand identity that communicates the rapidly expanding digital lender’s core values. Valentina tells the amazing growth story behind OakNorth and how, as communications lead, she's built an authentic and differentiating brand identity that communicates the rapidly expanding digital lender’s core values. Valentina Kristensen has worked directly with OakNorth’s co-founders, Rishi Khosla and Joel Perlman since June 2015 when the business launched. It's now a global multi-billion-dollar FinTech business so her insights come "straight from the unicorn's mouth". Valentina is OakNorth’s Director of Growth and Communications. She's a self-professed FinTech nerd and a founding editorial board member of Influence Magazine, the CIPR’s quarterly member magazine. ### Dom Hawes Group CEO, Selbey Anderson Dom leads group development at Selbey Anderson and has been in the marketing business for over 25 years. He started his professional career after serving six years in the British Army and spent his early career in agency before moving in-house and into general management. ###### LATEST INSIGHTS ![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/its-all-about-audio_11zon.jpg) 27.10.22 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ### [Ep16: It's all about Audio](https://selbeyanderson.com/insights/article/ep16-it-s-all-about-audio) ![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/into-the-echo-chamber.jpg) 4.10.22 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ### [Episode 13: Into the Echo Chamber](https://selbeyanderson.com/insights/article/episode-13-into-the-echo-chamber/) ![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/1668092285-balancing-utility-and-magic.jpg) 10.11.22 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ### [Ep 19: Balancing Utility and Magic](https://selbeyanderson.com/insights/article/ep-19-balancing-utility-and-magic/) ![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/going-direct.jpg) 8.11.22 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ### [Ep 18: Going the Direct Route](https://selbeyanderson.com/insights/article/ep-18-going-the-direct-route/) ## CREATE LASTING VALUE WITH THE UK’S CREATIVE AGENCY GROUP FOR COMPLEX MARKETS [Get in touch Get in touch](https://selbeyanderson.com/contact) [![Apple Podcasts](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/apple.svg)](https://podcasts.apple.com/gb/podcast/unicorny/id1624394043)[![LinkedIn](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/linkedin.svg)](https://www.linkedin.com/company/selbey-anderson-ltd)[![Twitter logo](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/twitter.svg)](https://twitter.com/SelbeyAnderson)[![Spotify logo](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/spotify.svg)](https://open.spotify.com/show/1qmFUXApCKQeDV4Y8L9OFh?si=34d43d10a8b14df1) - [Terms](https://selbeyanderson.com/legal/terms-of-website-use/) - [Privacy](https://selbeyanderson.com/legal/privacy-policy/) - [Cookies](https://selbeyanderson.com/legal/cookie-policy/) - All rights reserved © 2026 Selbey Anderson Limited. - ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Dom Hawes", "url" : "https://selbeyanderson.com/insights/author/dom-hawes" }, "dateModified" : "2023-12-20T10:08:52.778Z", "datePublished" : "2022-05-24T09:04:00.000Z", "headline" : "Episode 1: Scale-up marketing and communications with OakNorth's Valentina Kristensen", "image" : [ "https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/1657899366-valentina-kristensen%20(1)_11zon.jpg" ], "mainEntityOfPage" : { "@id" : "https://selbeyanderson.com/insights/article/episode-1-scale-up-marketing-and-communications-with-oaknorth-s-valentina-kristen/", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://selbeyanderson.com/hubfs/Selbey%20Anderson%20-%20Wordmark.svg" }, "name" : "Selbey Anderson Ltd" } } ```