--- title: Insights | Marketing Trek (2) description: Marketing Trek | Selbey Anderson helps brands, agencies and forward-thinking talent find and unlock value. (2) --- [![svgviewer-white](https://selbeyanderson.com/hs-fs/hubfs/svgviewer-white.png?width=188&height=20&name=svgviewer-white.png)](https://selbeyanderson.com) [![svgviewer-white](https://selbeyanderson.com/hs-fs/hubfs/svgviewer-white.png?width=188&height=20&name=svgviewer-white.png)](https://selbeyanderson.com) Creative - [Labs](https://selbeyanderson.com/labs) - [Agencies](https://selbeyanderson.com/agencies) - [Insights](https://selbeyanderson.com/insights) [Contact](https://selbeyanderson.com/contact) # INSIGHTS [INSIGHTS](https://selbeyanderson.com/insights) # Marketing Trek (2) LATEST Marketing Trek (2) 27.10.22 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ## [Ep16: It's all about Audio](https://selbeyanderson.com/insights/article/ep16-it-s-all-about-audio) Nearly 40% of people in the US listen and 25% of people in the UK are now regular podcast listeners. By the end of 2022, podcasting is projected to... 13.10.22 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ## [Ep 15: Everyone's on TV all the time](https://selbeyanderson.com/insights/article/business-video) Watch people in the street, on the train, in bars or cafes. They are on TikTok or YouTube all the time. How does your business make best value from... 7.10.22 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ## [Episode 14: Making sense of MOPs](https://selbeyanderson.com/insights/article/ep14-marketing-operations/) Marketing operations or MOPs has become a bit of an industry buzzword of late and if you don’t know exactly what MOPs is, this is the episode for... 4.10.22 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ## [Episode 13: Into the Echo Chamber](https://selbeyanderson.com/insights/article/episode-13-into-the-echo-chamber/) Social Media has been called toxic and mis-informative. But, despite its problems, social media is also a great place to galvanise digital... 9.02.21 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ## [Episode 12: CSATs and NPS are Garbage. Discuss.](https://selbeyanderson.com/insights/article/episode-12-csats-and-nps-are-garbage-discuss) These days we’re all massively over-surveyed. We get why companies are obsessed with the happiness of their customers, but is sending another survey... 1.09.20 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ## [Episode 11: Wargaming for marketing agencies](https://selbeyanderson.com/insights/article/episode-11-wargaming-for-marketing-agencies) Covid-19 has ravaged most marketing agencies business plans. So, when the future is so uncertain, how \*do\* marketing agencies approach the planning... 21.08.20 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ## [Episode 8: Life vs Livelihood: How to get the right balance](https://selbeyanderson.com/insights/article/episode-8-life-vs-livelihood-how-to-get-the-right-balance) As the world starts to unlock from the Covid 19 crisis, how do you balance the need to protect life with the need to earn a living? Sophy Norris and... 21.08.20 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ## [Episode 9: Agency KPIs - magic numbers for marketing agencies](https://selbeyanderson.com/insights/article/episode-9-agency-kpis-magic-numbers-for-marketing-agencies/) Many agencies are feeling the C19 squeeze and cashflow runways are running out. Paul Winterflood from Moore Kingston Smith joins us to explain the... 21.08.20 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ## [Episode 10: Marketing agency M&A - what you need to know](https://selbeyanderson.com/insights/article/episode-10-marketing-agency-m-a-what-you-need-to-know) As agency owners go through strategic planning for the year ahead, selling or maybe even buying have to be options? But, in a market where only one... 22.05.20 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ## [Episode 7: Managing creative teams remotely](https://selbeyanderson.com/insights/article/episode-7-managing-creative-teams-remotely) Nurturing creative teams under lockdown is hard - creative people work best surrounded by others. So how the hell do leaders manage creative teams... ## CREATE LASTING VALUE WITH THE UK’S CREATIVE AGENCY GROUP FOR COMPLEX MARKETS [Get in touch Get in touch](https://selbeyanderson.com/contact) [![Apple Podcasts](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/apple.svg)](https://podcasts.apple.com/gb/podcast/unicorny/id1624394043)[![LinkedIn](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/linkedin.svg)](https://www.linkedin.com/company/selbey-anderson-ltd)[![Twitter logo](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/twitter.svg)](https://twitter.com/SelbeyAnderson)[![Spotify logo](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/spotify.svg)](https://open.spotify.com/show/1qmFUXApCKQeDV4Y8L9OFh?si=34d43d10a8b14df1) - [Terms](https://selbeyanderson.com/legal/terms-of-website-use/) - [Privacy](https://selbeyanderson.com/legal/privacy-policy/) - [Cookies](https://selbeyanderson.com/legal/cookie-policy/) - All rights reserved © 2026 Selbey Anderson Limited. -