INSIGHTS
Marketing Trek (2)
LATEST Marketing Trek (2)
27.10.22
Ep16: It's all about Audio
Nearly 40% of people in the US listen and 25% of people in the UK are now regular podcast listeners. By the end of 2022, podcasting is projected to...
13.10.22
Ep 15: Everyone's on TV all the time
Watch people in the street, on the train, in bars or cafes. They are on TikTok or YouTube all the time. How does your business make best value from...
7.10.22
Episode 14: Making sense of MOPs
Marketing operations or MOPs has become a bit of an industry buzzword of late and if you don’t know exactly what MOPs is, this is the episode for...
4.10.22
Episode 13: Into the Echo Chamber
Social Media has been called toxic and mis-informative. But, despite its problems, social media is also a great place to galvanise digital...
9.02.21
Episode 12: CSATs and NPS are Garbage. Discuss.
These days we’re all massively over-surveyed. We get why companies are obsessed with the happiness of their customers, but is sending another survey...
1.09.20
Episode 11: Wargaming for marketing agencies
Covid-19 has ravaged most marketing agencies business plans. So, when the future is so uncertain, how *do* marketing agencies approach the planning...
21.08.20
Episode 8: Life vs Livelihood: How to get the right balance
As the world starts to unlock from the Covid 19 crisis, how do you balance the need to protect life with the need to earn a living? Sophy Norris and...
21.08.20
Episode 9: Agency KPIs - magic numbers for marketing agencies
Many agencies are feeling the C19 squeeze and cashflow runways are running out. Paul Winterflood from Moore Kingston Smith joins us to explain the...
21.08.20
Episode 10: Marketing agency M&A - what you need to know
As agency owners go through strategic planning for the year ahead, selling or maybe even buying have to be options? But, in a market where only one...
22.05.20
Episode 7: Managing creative teams remotely
Nurturing creative teams under lockdown is hard - creative people work best surrounded by others. So how the hell do leaders manage creative teams...