--- title: Insights | Dom Hawes (5) description: Dom leads group development at Selbey Anderson and has been in the marketing business for over 25 years. He started his professional career after serving six years in the British Army and spent his early career in agency before moving in-house and into general management. (5) --- [![svgviewer-white](https://selbeyanderson.com/hs-fs/hubfs/svgviewer-white.png?width=188&height=20&name=svgviewer-white.png)](https://selbeyanderson.com) [![svgviewer-white](https://selbeyanderson.com/hs-fs/hubfs/svgviewer-white.png?width=188&height=20&name=svgviewer-white.png)](https://selbeyanderson.com) Creative - [Labs](https://selbeyanderson.com/labs) - [Agencies](https://selbeyanderson.com/agencies) - [Insights](https://selbeyanderson.com/insights) [Contact](https://selbeyanderson.com/contact) # INSIGHTS ###### LATEST [![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/1657884993-pr-is-not-optional-sa_11zon.jpg)](https://selbeyanderson.com/insights/article/episode-06-pr-is-not-optional-with-mark-pinnes/) 15.05.20 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ### [Episode 06: PR is Not Optional with Mark Pinnes](https://selbeyanderson.com/insights/article/episode-06-pr-is-not-optional-with-mark-pinnes/) [![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/1657884578-lockdown-sa_11zon.jpg)](https://selbeyanderson.com/insights/article/episode-05-using-covid-19-lockdown-time-well-with-richard-white) 28.04.20 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ### [Episode 05: Using Covid-19 Lockdown Time Well with Richard...](https://selbeyanderson.com/insights/article/episode-05-using-covid-19-lockdown-time-well-with-richard-white) [![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/1657883855-marketing-dashboard-podcast_11zon.jpg)](https://selbeyanderson.com/insights/article/episode-04-marketing-dashboard-dos-and-don-ts-with-vernon-riley) 11.03.20 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ### [Episode 04: Marketing Dashboard Dos and Don'ts with Vernon...](https://selbeyanderson.com/insights/article/episode-04-marketing-dashboard-dos-and-don-ts-with-vernon-riley) [![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/coronavirus-marketing-agencies.jpeg)](https://selbeyanderson.com/insights/article/covid-19-more-dangerous-to-business-than-people) 11.03.20 [Analysis](https://selbeyanderson.com/insights/tag/analysis) ### [Covid-19 - more dangerous to business than people?](https://selbeyanderson.com/insights/article/covid-19-more-dangerous-to-business-than-people) [![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/1657883673-b2b-marketing-podcast_11zon.jpg)](https://selbeyanderson.com/insights/article/episode-03-is-b2b-the-hot-place-to-be-with-dave-stevens) 7.02.20 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ### [Episode 03: Is B2B the Hot Place to Be? With Dave Stevens](https://selbeyanderson.com/insights/article/episode-03-is-b2b-the-hot-place-to-be-with-dave-stevens) ###### Featured [![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/balancing-utility-and-magic.jpg)](https://selbeyanderson.com/insights/article/ep-19-balancing-utility-and-magic/) [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) ### [Ep 19: Balancing Utility and Magic](https://selbeyanderson.com/insights/article/ep-19-balancing-utility-and-magic/) Why smart businesses build their brands at the same time as driving revenues [![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/alt-facts.jpg)](https://selbeyanderson.com/insights/article/labs_report_trust/) [Labs](https://selbeyanderson.com/insights/tag/labs) [Reports](https://selbeyanderson.com/insights/tag/reports) ### [Making Sense of Trust, Truth & Authenticity](https://selbeyanderson.com/insights/article/labs_report_trust/) New research highlights the importance of reliability and competence for brands in the new Era of Uncertainty [![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/cifs.png)](https://selbeyanderson.com/insights/article/selbey-labs-partners-with-copenhagen-institute-of-futures-studies/) [Labs](https://selbeyanderson.com/insights/tag/labs) [News](https://selbeyanderson.com/insights/tag/news) ### [Selbey Labs partners with Copenhagen Institute of Futures Studies](https://selbeyanderson.com/insights/article/selbey-labs-partners-with-copenhagen-institute-of-futures-studies/) Selbey Labs partners with Copenhagen Institute of Futures Studies. ##### The world is increasingly complex, and Selbey Labs helps clients make sense of it with practical, useful and effective strategies to adapt, evolve and thrive. [Find out more Find out more](https://selbeyanderson.com/contact) [![](https://selbeyanderson.com/hubfs/51NrP-WrnWL._SL1000_.jpg)](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-eighteen-0) 29.01.25 [Opinions](https://selbeyanderson.com/insights/tag/opinions) [labs](https://selbeyanderson.com/insights/tag/labs) ### [52 Weeks of marketing Wisdom: Week 18](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-eighteen-0) [![](https://selbeyanderson.com/hubfs/71WoKwABKaL._SL1500_-1.jpg)](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-seventeen-0) 14.01.25 [Opinions](https://selbeyanderson.com/insights/tag/opinions) [labs](https://selbeyanderson.com/insights/tag/labs) ### [52 Weeks of marketing Wisdom: Week 17](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-seventeen-0) [![](https://selbeyanderson.com/hubfs/81L8JOVXJtL._SL1500_.jpg)](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-sixteen) 7.01.25 [Opinions](https://selbeyanderson.com/insights/tag/opinions) [labs](https://selbeyanderson.com/insights/tag/labs) ### [52 Weeks of marketing Wisdom: Week 16](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-sixteen) [![](https://selbeyanderson.com/hubfs/71EKOjeyAqL._SL1500_.jpg)](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-fifteen) 10.12.24 [Opinions](https://selbeyanderson.com/insights/tag/opinions) [labs](https://selbeyanderson.com/insights/tag/labs) ### [52 Weeks of marketing Wisdom: Week 15](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-fifteen) - [Analysis](https://selbeyanderson.com/insights/tag/analysis) - [Events](https://selbeyanderson.com/insights/tag/events) - [News](https://selbeyanderson.com/insights/tag/news) - [Opinions](https://selbeyanderson.com/insights/tag/opinions) - [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) - [Reports](https://selbeyanderson.com/insights/tag/reports) - [Labs](https://selbeyanderson.com/insights/tag/labs) 10.01.20 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ## [Episode 02: New Year's Resolutions with Julian Roberts](https://selbeyanderson.com/insights/article/episode-02-new-year-s-resolutions-with-julian-roberts) If marketing could make new year's resolutions, what should it promise? We're joined by Eset's Head of Marketing, Julian Roberts to find out what... 18.12.19 [Analysis](https://selbeyanderson.com/insights/tag/analysis) ## [A year gone already? Here's what we learned.](https://selbeyanderson.com/insights/article/a-year-gone-already-here-s-what-we-learned/) You’re confident that the mulled wine is at the right temperature and the playlist is spot on. The nibbles should be ready just as the first guests... 7.11.19 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ## [Episode 01: ABM – The new kid on the block with Samantha Andrews](https://selbeyanderson.com/insights/article/episode-01-abm-the-new-kid-on-the-block-with-samantha-andrews/) ABM is the new kid on the B2B marketing block, but is it really new? In this episode, we're joined by Incubai Consulting's Samantha Andrews to learn... 29.01.19 [Analysis](https://selbeyanderson.com/insights/tag/analysis) ## [Why marketing M&A risk models are upside down?](https://selbeyanderson.com/insights/article/why-marketing-m-a-risk-models-are-upside-down) Small companies are the pride of Britain. Adam Smith knew this. Writing The Wealth of Nations, he meant it as a compliment to our entrepreneurs when... ## CREATE LASTING VALUE WITH THE UK’S CREATIVE AGENCY GROUP FOR COMPLEX MARKETS [Get in touch Get in touch](https://selbeyanderson.com/contact) [![Apple Podcasts](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/apple.svg)](https://podcasts.apple.com/gb/podcast/unicorny/id1624394043)[![LinkedIn](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/linkedin.svg)](https://www.linkedin.com/company/selbey-anderson-ltd)[![Twitter logo](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/twitter.svg)](https://twitter.com/SelbeyAnderson)[![Spotify logo](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/spotify.svg)](https://open.spotify.com/show/1qmFUXApCKQeDV4Y8L9OFh?si=34d43d10a8b14df1) - [Terms](https://selbeyanderson.com/legal/terms-of-website-use/) - [Privacy](https://selbeyanderson.com/legal/privacy-policy/) - [Cookies](https://selbeyanderson.com/legal/cookie-policy/) - All rights reserved © 2026 Selbey Anderson Limited. -